1). In 1951 the first tv filmed was whats my line in July 16.2).However, TV industry trade body the Satellite and Cable Broadcasting Group forecast that the move would cost £80m a year in advertising revenue and could force the closure of some smaller channels.
The committee believes that ITV would be able to increase ad revenues by £30m to £55m a year if it was free to drive harder bargains with advertisers.3).
The company said television advertising has fallen by almost a third in real terms over the last decade, as a result of declining demand for terrestrial airtime and economic pressure on marketing budgets.
Researchers calculated that the cost of 30 seconds of television advertising now costs just £4.81 per thousand adults. When adjusted for inflation, this is 29pc cheaper than the peak year of 2000.
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